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Rochelle Schmidt
is an independent consultant specializing in recipe and cookbook development
and recipe contest coordination.
As a Test Kitchen Home Economist for internationally distributed cookbooks,
magazines and calendars, Research & Development Director for food
processing companies in the U.S. and Scotland, and Coordinator for recipe
contests on a state and national level, Rochelle can help your company
organize and implement both large and small recipe projects.
Little Roc Recipe Company began as companies recognized the benefits of
using independent contractors for special projects. Most companies found
that outsourcing can reduce costs while still maintaining a high level
of quality.
Food industry leaders know the benefits of sponsoring recipe contests
and offering recipes to consumers featuring company products. Both provide
new and creative ways to use the product which often translates into return
sales and brand loyalty. Recipes can be incorporated into cookbooks, packaging,
or other promotional material. Recipe contests are a tried and true method
of increasing product awareness and company image (consumer goodwill).
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